Nawazuddin Siddiqui is Not Hopeful About OTT Future in India, Here’s Why


Nawazuddin Siddiqui believes the OTTs are getting cramped in India and the herd mentality is creeping in. The actor says everyone wants to do something on the digital platform, not for art, but just for business.

Frankly speaking, OTT was once a content platform that was different from the typical Bollywood form, and had a distinctive character. I’m not talking about social content, but content for an audience that wants something outside of the Regular Bollywood, ”Nawazuddin told IANS looking back on the early history of OTT in India.

“At the moment, bharmar ho raha hai (there is an overload). We have a tendency towards the herd mentality. With that, there will be a decline and there is no doubt about it. a possibility of going below the set level, “he added.

The actor, whose “Serious Men”, “Raat Akeli Hai” and “Ghoomketu” released on streaming platforms this year, admits that art is becoming a business.

“Hmm log art ko dhandha bana dete hain (we turn art into business). At first it’s art, then it eventually turns into a business. I’m afraid that will seep into the business as well. OTT space, and woh jo low standard hota hai ke business ke but se kuch bhi dhikhao. Woh hoga and woh ho bhi raha hai (I’m afraid the tendency to show anything and everything in the name of business. This will happen, in fact it’s already started), ”said the actor, who has explored the OTT space extensively as an actor.

“For example, I didn’t expect these types of movies to be playing on Netflix, which I won’t be able to watch. But they are coming out on Netflix, especially in India. Netflix and other OTT services have a very different audience, ”he added, without naming the films.

There was a time when the “Sacred Games” star was optimistic about the OTT wave in India, but not anymore.

“I thought there would be a change for the better. I thought it would go beyond the bar we set on OTT. Now I don’t think so. I’m not hopeful. a drop, “said the actor, who has cinematic gems like” Gangs Of Wasseypur “,” The Lunchbox “,” Liar’s Dice “,” Badlapur “and” Manjhi: The Mountain Man “on his resume.

Explaining his point of view, he said, “Because that’s what happens when people come from all directions and do business in the name of creativity. Woh decrease hi hoga (it’s meant to decrease). “

“I feel like everyone wants to do something or the other on OTT right now. It’s because of business. (When things are done) for business and not for art, then it will be without. hope. I don’t think there would be much development in India in this area, ”he said.

“Ek baar laga tha, jab do-chaar show aaye le, tab laga tha ke enhance hoga, but baad mein woh business ban gaya toh abhi bahut hi mushkil lag raha hai (there was a time when I thought things would get better, after a few shows came out. But then it turned into business. Now it seems very difficult), ”said Nawazuddin, who joined stars like Saif Ali Khan, Samantha Akkineni, Manoj Bajpayee, Tisca Chopra and Divya Dutta to discuss the future of the industry through Royal Stag Barrel Select Great Short Films Evening Discussions, soon to be shown on the Zee Network.


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